Who invented online dating
The personals sections of those 18th century newspapers were also useful for gay men and women to meet lovers, back when homosexuality was still illegal (it remained so in the UK until 1967).Personal ads went mainstream in the early 20th century, with expectations at a much lower level than their earlier incarnations.
Internet sites tend to favor older singles, many of whom turn to the technology after a divorce or traditional forms of courtship have failed, Cocks said.
In 1700, barely a decade after the invention of the modern newspaper, the first matrimonial service was created.
These services ran ads on behalf of single men and women who were desperate to find a good husband or wife.
Dating sites now suit the older single Personal ads became relatively 'acceptable' by the mid to late 1990s, say experts, helped in no small part by the explosion of Internet use.
More and more elements of people's lives, including love, have gone online in the last few years, and self-promotion on the Internet in general is now just a fact of life.
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Personals died away again until the 1960s, when ads became part of the growing counterculture in the UK, along with drug experimentation and the Beatles, the author explains.